We believe business is not only about profit, but about writing new chapters for the world.
We honor both people and the land, holding fast to our commitment of "Business for Good," and walking alongside partners who share this belief.
In Nariño’s Villa Loyola, Colombia, Jesuit priest Padre Joe unites science and faith, guiding farmers in sustainable practices to restore land once scarred, proving that both people and earth can flourish together. In Ethiopia’s Bale highlands, the uniqueBean project—supported by Caritas Switzerland—equips farmers with training, traceability, and direct trade networks, empowering them to bring their coffee to international markets. And in Thailand’s Karen villages, the Montfort Brothers of St. Gabriel established a processing center, turning hillsides into thriving Arabica farms and creating new livelihoods for families.
We support Direct Trade, reduce carbon footprints, and ensure full transparency of origin. We purchase coffee directly from these partners, paying an average of 80% above Fair Trade prices, ensuring farmers receive fair and sustainable income.
With every bag of coffee, 20% of sales go directly to Caritas Hong Kong—bringing this power of change home to our communities, where new stories of hope are most needed.